Ecological Footprint – How to reduce our’s for a Better Sustainable Environment

Ecological Footprint – How to reduce our’s for a Better Sustainable Environment

First, let’s define the term Ecological Footprint

The ecological footprint is a measure of human demand on the Earth’s ecosystems. It is a standardized measure of demand for natural capital that may be contrasted with the planet’s ecological capacity to regenerate. It represents the amount of biologically productive land and sea area necessary to supply the resources a human population consumes, and to assimilate associated waste.


An ecological footprint is the measure of how much of earth’s biological capacity is required by an individual, group, or activity.

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LONDON 2012 – What a Start !

LONDON 2012 – What a Start !

LONDON 2012 – Far beyond simple and naive competition… for sure!

From what I saw and felt… That does it. The 30th Olympiad of the modern era proved, to me at least, that We, the world,  are in transition time, gearing from a fully ego-centric material era to a more unifying global project. Yes… I remember someone telling me… Now the message is clear…

I watched the London 2012  £27M Opening Ceremony live from Mauritius. Damn the Financial Comptroller! That was real value.
Four hours of intense emotion and heart throbbing experience. From the 950 Drums mimicking the sounds of the Industrial Revolution, to McCartney‘s Hey Jude, through the innovative Social Media related fresque, Mr Bean’s humorously adding to the Chariots of Fire and the discovery of Sir Tim Bernes Lee, the very inventor of the World Wide Web, the very best of Great Britain was on show. Continue reading

Facebook ain’t no blank check to success…

Facebook ain't no blank check to success...

Social Media Marketing is…

Social Media Marketing is not about you…


Social Media users seldom post about Products and Brands. On Social Platforms, they would rather talk about their interests, their lives, their likes/ dislikes and about their friends.

So if you want to earn their committed engagement, be their friend, their like and part their life.

Alain BERTRAND on Social Media Marketing

e-Reputation Monitoring and Management! How does this work?

e-Reputation Monitoring and Management! How does this work?

e-Reputation is a real issue for modern Brands

Reputation, at all levels, makes the persona, makes the Brand, determines success or failure.

Better to hold a spell from afar than dispel it in light of day.

Kimberly King

If in the real World, things go like this, they just do so in the virtual World. Reputation on the Web and in Social Networks is just as essential. Online reputation is called e-Reputation and forms part of what Social Media Strategists have to nurture and manage during a campaign and beyond.

A good e-reputation is source of trust and peace of mind. It conveys confidence and a sense of pride. Such qualities, in return, bring in referrals and positive engagement either in terms of business/ market share or in terms of aura or personal charisma. And this is good for the ROI. Continue reading

Manze mem Pep Admirab… …

Manze mem Pep Admirab…

Tan ki to vant pa vid to pa pou plenye… Me kan to Vant Vid, to pou tro feb pou lagerr… Ou swa tou pou kraz partou ar la raz… Kontinye asize manz pistas…

A fors, to pou tass dan to sez, obez…

Alain Bertrand in Mauritian creole about The People’s Inertia

Marissa Mayer, America’s New Golden Girl

Marissa Mayer, new Yahoo CEOMarissa Mayer will earn USD 130M, if everything goes well for Yahoo.

Marissa Mayer, 37, who jumped on board Yahoo from Google Maps Division and key spokesperson will be earning a gross USD 130M over the five next years.

NYT leaked out that her yearly gross salary as new Yahoo Head could well top USD 17M with 1M basic, 4M bonus and 12M in stock options.

If her leadership goes well, this may sum up to 130M or more over the next 5 years… if no bubble explodes.

Marissa actually stands as the youngest CEO of a Fortune 500 company. The October expected babyboy will surely love that.