“Social media marketing is the shiny new toy. Businesses were provided tools that they could use themselves to promote their business.

Coca Cola changed its marketing strategy from creative excellence to content excellence.

They had realized that social media was able to spread their content and ideas with velocity and the crowd could create and share more stories on social networks than they could ever hope to buy.

The democratization of marketing was now evident.

Here the 4 Myths of Social Media Marketing: Read More

“Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012.

Search engines now rank content based on social conversations and sharing, not just websites alone. Brands can use visual content on their social media to increase engagement and inspire sharing and viral marketing. The rise of platforms like Pinterest and Instagram, and Facebook’s multimillion-dollar acquisition of the latter, shows how visual content is becoming an increasingly important force for communication online”.

Full Article Here: http://www.fastcompany.com/3000794/rise-visual-social-media

See on www.fastcompany.com

From The Article: “The rules of search have changed. In fact, they change on a daily basis. But never so dramatically has rank been uprooted since the explosion of social media. Social media sites, especially the power houses of Facebook, Twitter and LinkedIn, have become backlink central for affecting organic search results. Read More

Will Facebook’s search engine be better than Google’s anytime soon?

On the whole, no way.

Then is Facebook spending mega dollars to develop an algorithm that needs constant upgrading – one that will almost certainly be inferior to the search engines we already have – all for naught?

Here’s the thing: a Facebook search product doesn’t need to be better. Or, more accurately, it doesn’t need to be better all the time.

If a Facebook search returns a better result once in twenty searches, it will be a success.

Full Article Here: http://adage.com/article/digitalnext/facebook-search-google-5-time/236536/

See on adage.com

Social Media through the Islanders’ Prism

See on Scoop.it – Social Media through the Islanders’ Prism Read More