Some truth about Blogs and Blogging in 2012

Blogs and Blogging – more than 500,000,000 Spaces of Freedom

A true success story

This trendy mode of expression first appeared in the 1990’s. It was about some geeks sharing their interests and thoughts with their fellow geeks on the cybersphere.

Initially designed as a web journal where personal stories, thoughts and events were logged into, the Blog is the contraction, a portemanteau of weB Log. It then created a buzz about creating content, which in turn, developped into a lucrative business. Remember Huffington Post which started as a blog to become today’s topmost content aggregator, weighing more than $ 500M. But it is still a hard way to make sustainable revenue at personal level.

  • ONLY 11% of bloggers earn enough money from blogging
    More than two thirds of these, make just enough to sustain their lifestyle by blogging 4-6 hours a day.
    About 22% of them make more than $ 150,000, while blogging 1-2 hours a day
  • ONLY 8% earn enough out of blogging to support the family
  • 81% of bloggers never made $ 100 from blogging

Writing with a Purpose

Nowadays Blogs are used mainly to disseminate thoughts on Leadership and Expertise. They are also considered as the spearhead of Social Media Strategies for more than one company who wishes to have a solid presence on the Web. They are being used the same way by both Men and Women and doesn’t know of age or ethnic/ language restrictions.

  • 60% Men against 40% Women blog today
  • 66% use English as blogging language
    • 17% use Latino languages (Spanish, Portuguese and Italian)
    • 3.5% Indonesian
    • 1.4% French
    • 1.1% Russian, amongst others like Chinese, Swedish or Vietnamese

Opening avenues of Self Expression for everybody

Blogs in 2012 have greatly influenced the Search Industry (Google, Bing, Yahoo mainly), which more and more relies much on Unique Content Creation. Several user-friendly blogging rigs have been created, of which mainstream WordPress, Blogger, Typepad and many others. They have allowed a complete vulgarization of the blog concept which brings more and more newbies to create unique content everyday. This reality brought in new types of blogging experiences and content vehicles, especially, Videoblogging, Photoblogging, Podcast Stations, etc.

  • WORDPRESSis in 2012, one of the most prolific blogging platform and tool
    • It holds 42,000,000 blogs,
    • that generate 500,000 posts daily,
    • and 400,000 comments per day.
    • These blogs are viewed by 329,000,000 people,
    • who view 25 Billion pages a month.

Blog and Social Media

Even with the advent of Social Media Platforms, mainly Twitter which brought up the Microblog concept, Blogs still remain islands of Creativity where self expression can be pushed to extreme limits.

From my Point of View, a Blog is the first white stone in a Social Media Strategy. It is by far the most prolific point where ideas take birth, where sharing initiates. Linking the Blog to Social Media is just natural and the most intelligent thing to do. In fact I believe that Social Media has been Blogging’s second wind thanks to exhaustive bookmarking, sharing and automated pinging innovative possibilities.

As I mentioned, the Blog is an integral part of a powerful triumvirate where Facebook and Twitter complete a potential winning team for successful personal or corporate online image.

Further facts about blogs from data collected since 2009 courtesy of

Interesting Facts (they are still very much true in 2012)

  • 70% of all respondents say that personal satisfaction is a way they measure the success of their blog
  • Bloggers are most likely to describe themselves as “sincere” (75%).
  • 71% say they blog at least in part in order to speak their minds.
  • 72% say they blog in order to share their expertise.
  • 61% say they blog in order to supplement their income.
  • 53% of professional bloggers are interested in attracting new clients from blogging.
  • 72% of those who are self-employed and blogging are interested in attracting new clients.
  • 19% are concerned that their employers might disapprove of their views on their blog.
  • For most bloggers (81%), even if the economic downturn has disrupted lifestyles or lives it has not changed the kind of topics or themes they write about.
  • 63% of respondents say that blogging has led them to become more involved with things they’re passionate about as a result of blogging.
  • Respondents report that blogging has had chiefly positive impacts on their personal lives; just 6% say that relationships with friends or family members have suffered as a result of blogging.
  • 42% have become friends with someone they’ve met in person through their blog.
  • 15% say that they have more executive visibility within their company as a result of blogging.
  • 57% say that their future plans include blogging even more (including 74% of 18-24 year olds).
  • 35% – including 43% of part-timers – plan to one day publish a book.
  • Part-Timers, Pros, and Self-Employeds are blogging as much as or more than ever (73%, 76% and 80%, respectively), while Hobbyists are blogging somewhat less.

The how of blogging

  • 15% of bloggers spend 10 or more hours each week blogging.
  • One in five bloggers report updating on a daily basis.
  • The most common rate of updating is 2-3 times per week.
  • When looking at bloggers by Technorati Authority, higher Authority bloggers are much more prolific content creators, posting nearly 300 times more than lower ranked bloggers.
  • The majority of blogs use tags (85%).
  • 59% of respondents use a free third party hosting service.
  • 82% of respondents say that they post photos to their blog, making images the most popular form of multimedia.
  • 13% of all respondents say that they never post any images/videos/audio to their blogs, preferring to just use text.
  • Of those who use media other than text, 73% say that that they also create the photos, video, or audio they post themselves about half of the time.
  • 75% of those who use syndication syndicate full content.
  • 20% of all users report having updating their blog or adding content from their mobile device.
  • 59% percent report doing so at least somewhat more this year than they did last year.
  • Fewer than 10% of bloggers say they don’t know the traffic to their blogs.
  • Bloggers participate in an average of 5 activities to drive traffic to their blogs.
  • On average 27% of a blogs page views come as referrals from a horizontal search engine.
  • 74% of all respondents use a third party service to track their site traffic. Google Analytics is by far the most popular tool in the space.

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