Facebook Search Will Be Better than Google – Advertising Age


Will Facebook’s search engine be better than Google’s anytime soon?

On the whole, no way.

Then is Facebook spending mega dollars to develop an algorithm that needs constant upgrading – one that will almost certainly be inferior to the search engines we already have – all for naught?

Here’s the thing: a Facebook search product doesn’t need to be better. Or, more accurately, it doesn’t need to be better all the time.

If a Facebook search returns a better result once in twenty searches, it will be a success.

Full Article Here: http://adage.com/article/digitalnext/facebook-search-google-5-time/236536/

See on adage.com

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