How a Chinese e-commerce company racked up $3 billion in sales in just one day

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Last week Chinese e-commerce giant Alibaba shocked the web with news that its subsidiaries Taobao (like a Chinese eBay) and T-mall (like Amazon) sold a massive $3.06 billion in product in a single 24-hour period.

Three billion dollars is almost triple the entire 2011 Black Friday sales of e-commerce sites in the United States, and this is a testament to both the growing maturity of the Chinese online market and the central position Alibaba holds in China.

So how do you do $3 billion in sales in a single day? I interviewed an Alibaba spokesperson, who preferred to remain unnamed, to find out.


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