About Fame…


Fame comes with what you do, not with what you project to do!

The rest is nothing but Castles in the Skies.

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YES… I am a Capitalist… But Socialists…


YES REALLY…

I am a Capitalist (because I work for ME)… I work with major GLOBAL accounts… And I still believe that Socialism has the tools to use Capitalism to do good… This normally works when you want to achieve Justice for All…

How much can you you blame Bill Gates? Can you blame Mark Zuckerberg? Can you blame even me for trying to get people closer…

Alain BERTRAND

About Crisis Management and Contingency Planning


I stick by the principle that one can always somehow recover from public’s bad commentaries, but it is very hard and sometimes impossible to win back trust from corporates and institutions that experienced unprofessional handling…

Alain Bertrand, about Crisis Management and Contingency Planning

Social Media Marketing is…


Social Media Marketing is not about you…

Remember…

Social Media users seldom post about Products and Brands. On Social Platforms, they would rather talk about their interests, their lives, their likes/ dislikes and about their friends.

So if you want to earn their committed engagement, be their friend, their like and part their life.

Alain BERTRAND on Social Media Marketing