Why DOOH Advertising is Big Thing…

Why DOOH Advertising is Big Thing…


Basically Out-of-Home (OOH) advertising is about reaching target consumers while out at work, travelling, in transit, shopping or socializing. DOOH is its Digital offspring.

According to a Posterscope USA OOH consumer survey, 23% of 18-34s search while on the street; 26% search while travelling on a bus/train/car; and 26% shop while on their mobile. This trend is not only an American exclusive. It is being experienced almost everywhere, like in South Africa poised to become the World’s 16th OOH market with revenues of the order of R5.1 Billion. South Africa also tops the continent in terms of digitized OOH sector, with a R1.7 billion-worth market. Continue reading

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Facebook Announces New Social Search Feature Called ‘Graph Search’


See also Social Media through the Islanders’ Prism on Scoop.it

What marketers should know about Facebook new social search feature, Graph Search.

Alain Bertrand‘s insight:

No later than October last, while discussing in a forum of what we thought was to be that next big move into search from Facebook. Mark Zuckerberg made it clear anyway back in June 2012, that FB’s intention was not to challenge Google frontally, but to develop Social Search… He kept his word, and from we can deduct from the first looks of Graph Search is that they just may be right on it.

So here we are… waiting to discover Graph Search, with much expectancies in terms of Social Media Marketing and Management.

As we predicted 2013 is gonna see the big Social Media shift… And Facebook will only be one of the most, if not the most prominent instigator of all this.

Read More on blog.hubspot.com

How a Chinese e-commerce company racked up $3 billion in sales in just one day


Is there a Special Chinese Way?

The new Eldorado no more lies where the sun sets! What are we to learn of the Chinese Experiment?

Last week Chinese e-commerce giant Alibaba shocked the web with news that its subsidiaries Taobao (like a Chinese eBay) and T-mall (like Amazon) sold a massive $3.06 billion in product in a single 24-hour period. Continue reading