Why DOOH Advertising is Big Thing…

Why DOOH Advertising is Big Thing…


Basically Out-of-Home (OOH) advertising is about reaching target consumers while out at work, travelling, in transit, shopping or socializing. DOOH is its Digital offspring.

According to a Posterscope USA OOH consumer survey, 23% of 18-34s search while on the street; 26% search while travelling on a bus/train/car; and 26% shop while on their mobile. This trend is not only an American exclusive. It is being experienced almost everywhere, like in South Africa poised to become the World’s 16th OOH market with revenues of the order of R5.1 Billion. South Africa also tops the continent in terms of digitized OOH sector, with a R1.7 billion-worth market. Continue reading

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Exploring Graph Search


I explored Graph Search Live

Graph Search just rolled out today on my Facebook Accounts. I explored and was quite happy with the experience. Definitely a new one, within in a nice graphic environment and with intuitive auto-deducting engine that offers possibilities to filter and point.

Here are some screenshots to give you an idea.

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How do Social Marketing Experts feel about Facebook’s Graph Search?


What is being said about Facebook’s Graph Search?

Scooped from jonloomer.com

Big indeed! – Photo credit: cdn.ndtv.com

 

We scouted the Web trying to find out what was being said about the newly announced Graph Search, by Facebook, 15 January last.

Thanks to Jon Loomer‘s devotion to digital marketing, we found on his page, all the answers we were looking for, from the best voices and authorities in the field. Read hereafter: Continue reading

Modus Operandi Announces First Social Media Private Talks Session


What we learned from Social Media Management and Marketing in 2012, will just be good for the bin, at least for most of it. 2013 marks the start of a new era in Social Media as a Marketing discipline. We will need to learn how to anticipate and how to plan Online Marketing Campaigns with significant headroom.

Alain Bertrand – Social Media Strategist

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Session ONE – Learning about Social Media Shifts in 2013 – Feb. 2013

WHAT ARE THEY ABOUT?

Social Media Private Talks are Speaking Sessions where only 22 privileged CEOs, Marketing and Communication executives will be invited to take knowledge of the latest development and trends in the world of Social Media. We will be talking about ways to deal with them and how to apply the fundamentals thereof, in our local Mauritian context. Continue reading

Facebook Announces New Social Search Feature Called ‘Graph Search’


See also Social Media through the Islanders’ Prism on Scoop.it

What marketers should know about Facebook new social search feature, Graph Search.

Alain Bertrand‘s insight:

No later than October last, while discussing in a forum of what we thought was to be that next big move into search from Facebook. Mark Zuckerberg made it clear anyway back in June 2012, that FB’s intention was not to challenge Google frontally, but to develop Social Search… He kept his word, and from we can deduct from the first looks of Graph Search is that they just may be right on it.

So here we are… waiting to discover Graph Search, with much expectancies in terms of Social Media Marketing and Management.

As we predicted 2013 is gonna see the big Social Media shift… And Facebook will only be one of the most, if not the most prominent instigator of all this.

Read More on blog.hubspot.com

How a Chinese e-commerce company racked up $3 billion in sales in just one day


Is there a Special Chinese Way?

The new Eldorado no more lies where the sun sets! What are we to learn of the Chinese Experiment?

Last week Chinese e-commerce giant Alibaba shocked the web with news that its subsidiaries Taobao (like a Chinese eBay) and T-mall (like Amazon) sold a massive $3.06 billion in product in a single 24-hour period. Continue reading

Accumulating Fans on Facebook Is Useless…


Unless You Have Got What They Are Specifically Looking For

Article scooped from adage.com, by Yuchun LEE, Vice President, 
IBM Enterprise Marketing Management Group.

Size never matters, Quality does… Always! It’s better to have 100 advocates only, than have 100,000 fans or friends. This has been my credo ever since I started Social Media.

Alain Bertrand

Continue reading