Modus Operandi Announces First Social Media Private Talks Session


What we learned from Social Media Management and Marketing in 2012, will just be good for the bin, at least for most of it. 2013 marks the start of a new era in Social Media as a Marketing discipline. We will need to learn how to anticipate and how to plan Online Marketing Campaigns with significant headroom.

Alain Bertrand – Social Media Strategist

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Session ONE – Learning about Social Media Shifts in 2013 – Feb. 2013

WHAT ARE THEY ABOUT?

Social Media Private Talks are Speaking Sessions where only 22 privileged CEOs, Marketing and Communication executives will be invited to take knowledge of the latest development and trends in the world of Social Media. We will be talking about ways to deal with them and how to apply the fundamentals thereof, in our local Mauritian context. Continue reading

Accumulating Fans on Facebook Is Useless…


Unless You Have Got What They Are Specifically Looking For

Article scooped from adage.com, by Yuchun LEE, Vice President, 
IBM Enterprise Marketing Management Group.

Size never matters, Quality does… Always! It’s better to have 100 advocates only, than have 100,000 fans or friends. This has been my credo ever since I started Social Media.

Alain Bertrand

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Tips for Handling Negative Comments and Trolls on Social Media (courtesy of Jeffbullas’s Blog)


Tips for Handling Negative Comments and Trolls

By Tara Hornor – Scooped from  Jeffbullas’s Blog 

Many businesses have second thoughts about joining the social media world because they are afraid of the potential for negative comments. Continue reading

Fighting Facebook Racism – Another Mauritian Witch-hunt Story

Fighting Facebook Racism – Another Mauritian Witch-hunt Story


The Big Season Cleanup has started on the Mauritian Social Networks

Havoc in the  Mauritius “SocialMediaverse”?

Racism, Sex and Trolls are seriously being dealt with on the Mauritian Facebook Network these days. Pages and accounts are being forced to spontaneously close down and the surge in repressing ill-doers by local police, is being welcomed.

But this was bound to happen within a constantly growing network. As the +300k users local platform matures, more illegal (by local standards) curiosities are being uncovered, pointed out and denounced. Individuals are feeling the urge to clean up the mess caused by excessive freedom abuse by some very few wayward apprentices. Continue reading

Facebook like any Civilized Society won’t Tolerate Racism…

Facebook like any Civilized Society won’t Tolerate Racism…


And so will all other respected and respectable Social Media and Networks

There has recently been that racist scandal quaking the Mauritian Facebook Networks. It  links a 20 yr-old girl to some highly racist commentaries towards a fasting community. And like for those who saw the content expressed in dirty Mauritian Creole, there was my first reaction :

She should be arrested, as per the country’s legal standing on libeling, defamation and propagating racism and hatred messages, without regards if that was done online or not. It should go the same way, too, for the persons responsible, the owner/ creator of the Facebook Group or Page, who allowed such commentaries to be issued from their source.

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