Facebook like any Civilized Society won’t Tolerate Racism…

Facebook like any Civilized Society won’t Tolerate Racism…


And so will all other respected and respectable Social Media and Networks

There has recently been that racist scandal quaking the Mauritian Facebook Networks. It  links a 20 yr-old girl to some highly racist commentaries towards a fasting community. And like for those who saw the content expressed in dirty Mauritian Creole, there was my first reaction :

She should be arrested, as per the country’s legal standing on libeling, defamation and propagating racism and hatred messages, without regards if that was done online or not. It should go the same way, too, for the persons responsible, the owner/ creator of the Facebook Group or Page, who allowed such commentaries to be issued from their source.

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e-Reputation Monitoring and Management! How does this work?

e-Reputation Monitoring and Management! How does this work?


e-Reputation is a real issue for modern Brands

Reputation, at all levels, makes the persona, makes the Brand, determines success or failure.

Better to hold a spell from afar than dispel it in light of day.

Kimberly King

If in the real World, things go like this, they just do so in the virtual World. Reputation on the Web and in Social Networks is just as essential. Online reputation is called e-Reputation and forms part of what Social Media Strategists have to nurture and manage during a campaign and beyond.

A good e-reputation is source of trust and peace of mind. It conveys confidence and a sense of pride. Such qualities, in return, bring in referrals and positive engagement either in terms of business/ market share or in terms of aura or personal charisma. And this is good for the ROI. Continue reading

In the Aftermath of the Harte Tragedy…


In the Aftermath of the Harte Tragedy…

Can Social Media Help the Mauritian Tourism Sector Today?

Or to be more precise… 

Can Social Media salvage the Mauritian Hospitality’s defaced reputation after the Harte Tragedy?  Can Social Media mend the shattered competitive edge and reputation of the local tourism sector?

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Community Management? Kezako?

Community Management? Kezako?


WHAT IS COMMUNITY MANAGEMENT?

Community Management is the surely the biggest buzz of this century. It is a newly designed job station within web-related businesses, that came along with the powering up of Social Media and Networks.

Describing Community Management would imply writing at least a thousand pages about the art and techniques of driving a group of people, within one or more networks, towards a common objective, respective of common interests. To make it simpler, Community Management is about governing, policing and motivating groups. In the broader picture, it would usually be about legislating and enforcing. But today, with the sharp shift in the way people interact and build relationships behind their screens and keyboards, a new ‘isotope’ of this function has spawned. Continue reading

So You Would Like to Create a Community… Here are 21 tips to This


Community – The Word

Overview: The word “community” is derived from the Old French communité which is derived from the Latin communitas (cum, “with/together” + munus, “gift”), a broad term for fellowship or organized society. A Community is a group of interacting people, living in some proximity (i.e., in space, time, or relationship). Community usually refers to a social unit larger than a household that shares common values and has social cohesion…  

In human communities, intentbeliefresourcespreferencesneedsrisks, and a number of other conditions may be present and common, affecting the identity of the participants and their degree of cohesiveness.

Source: Wikipedia
 

Strangely enough, building a community has become today’s big online challenge.  But we tend to forget that We, human beings, are nothing but social animals that flock together and use our unique intelligence to rule over the foodchain and stay ontop of Earth’s global eco-system. This has been thus since the beginning of times and is inscribed in our genes, in our DNA.

The use of technology has changed our social behaviour and rules guiding the ways to interact in the real world. We find ourselves serving technology instead of having technology helping us to enhance our social interaction in the real world. We are only helping technology to get more awesome everyday, while we are turning out to be unrelated individuals on the streets. Strangely, we are getting closer virtually but moving further apart in real life. Continue reading

Social Media: A New Stage of Evolution ?


Understanding the impact of Social Media.

 
Social Media is the 3rd Millennium’s technological revolution

 Social Media is The biggest shift since the Industrial Revolution.

Erik Qualman, Socialnomics


 While everything seem to be positively changing around us, some of our benchmark values are falling apart. Those beacons we used to rely on, as reference, are losing their relevance and becoming antinomic to modern lifestyle and dynamic marketing.

With broadband access cruising to globally reach 95% by 2015, the whole wide world can access a gigantic amount of information never experienced before, in less time than ever.

What is happening and how are Social Media changing our society and modes of communication ? Continue reading

14 Donts that won’t get you barred or banned by Facebook


Facebook Notifications Management (Mark as Spam!)

Facebook doesn’t like bots or other automated services that would bother its 800 million user-base. The platform expects civilized and uninterested human interaction and will not hesitate to chop down heads in some cases. Continue reading