Exploring Graph Search


I explored Graph Search Live

Graph Search just rolled out today on my Facebook Accounts. I explored and was quite happy with the experience. Definitely a new one, within in a nice graphic environment and with intuitive auto-deducting engine that offers possibilities to filter and point.

Here are some screenshots to give you an idea.

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Modus Operandi Announces First Social Media Private Talks Session


What we learned from Social Media Management and Marketing in 2012, will just be good for the bin, at least for most of it. 2013 marks the start of a new era in Social Media as a Marketing discipline. We will need to learn how to anticipate and how to plan Online Marketing Campaigns with significant headroom.

Alain Bertrand – Social Media Strategist

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Session ONE – Learning about Social Media Shifts in 2013 – Feb. 2013

WHAT ARE THEY ABOUT?

Social Media Private Talks are Speaking Sessions where only 22 privileged CEOs, Marketing and Communication executives will be invited to take knowledge of the latest development and trends in the world of Social Media. We will be talking about ways to deal with them and how to apply the fundamentals thereof, in our local Mauritian context. Continue reading

Accumulating Fans on Facebook Is Useless…


Unless You Have Got What They Are Specifically Looking For

Article scooped from adage.com, by Yuchun LEE, Vice President, 
IBM Enterprise Marketing Management Group.

Size never matters, Quality does… Always! It’s better to have 100 advocates only, than have 100,000 fans or friends. This has been my credo ever since I started Social Media.

Alain Bertrand

Continue reading

Tips for Handling Negative Comments and Trolls on Social Media (courtesy of Jeffbullas’s Blog)


Tips for Handling Negative Comments and Trolls

By Tara Hornor – Scooped from  Jeffbullas’s Blog 

Many businesses have second thoughts about joining the social media world because they are afraid of the potential for negative comments. Continue reading

About e-reputation and Crisis Management


Social Media Crisis Management
Brought to you by: OnlineColleges.net

About Crisis Management and Contingency Planning


I stick by the principle that one can always somehow recover from public’s bad commentaries, but it is very hard and sometimes impossible to win back trust from corporates and institutions that experienced unprofessional handling…

Alain Bertrand, about Crisis Management and Contingency Planning

Fighting Facebook Racism – Another Mauritian Witch-hunt Story

Fighting Facebook Racism – Another Mauritian Witch-hunt Story


The Big Season Cleanup has started on the Mauritian Social Networks

Havoc in the  Mauritius “SocialMediaverse”?

Racism, Sex and Trolls are seriously being dealt with on the Mauritian Facebook Network these days. Pages and accounts are being forced to spontaneously close down and the surge in repressing ill-doers by local police, is being welcomed.

But this was bound to happen within a constantly growing network. As the +300k users local platform matures, more illegal (by local standards) curiosities are being uncovered, pointed out and denounced. Individuals are feeling the urge to clean up the mess caused by excessive freedom abuse by some very few wayward apprentices. Continue reading