e-Reputation is a real issue for modern Brands
Reputation, at all levels, makes the persona, makes the Brand, determines success or failure.
Better to hold a spell from afar than dispel it in light of day.
If in the real World, things go like this, they just do so in the virtual World. Reputation on the Web and in Social Networks is just as essential. Online reputation is called e-Reputation and forms part of what Social Media Strategists have to nurture and manage during a campaign and beyond.
A good e-reputation is source of trust and peace of mind. It conveys confidence and a sense of pride. Such qualities, in return, bring in referrals and positive engagement either in terms of business/ market share or in terms of aura or personal charisma. And this is good for the ROI. Continue reading