e-Reputation Monitoring and Management! How does this work?

e-Reputation Monitoring and Management! How does this work?


e-Reputation is a real issue for modern Brands

Reputation, at all levels, makes the persona, makes the Brand, determines success or failure.

Better to hold a spell from afar than dispel it in light of day.

Kimberly King

If in the real World, things go like this, they just do so in the virtual World. Reputation on the Web and in Social Networks is just as essential. Online reputation is called e-Reputation and forms part of what Social Media Strategists have to nurture and manage during a campaign and beyond.

A good e-reputation is source of trust and peace of mind. It conveys confidence and a sense of pride. Such qualities, in return, bring in referrals and positive engagement either in terms of business/ market share or in terms of aura or personal charisma. And this is good for the ROI. Continue reading

Isn’t Social Media About Being… Social, Human, Not Speculative? (2012)


Social Media is a Human Tool, not just another Techno Bubble…

At the beginning, there was that massive information influx from true-gurus, neo-gurus, pseudo-gurus, fake-gurus and from Mr. and Mrs. Anybody about Social Media. It reminded of some ill-famous bubble that was inflating so fast, that only a very few could predict its burst and resulting spills. If one can recall, the dot com bubble started just like that; a buzz about prefix-investing. One just had to add e. at the beginning of his company name or .com at the end of it, to pretend to be the next big brand around, driving all sorts of investors to the cliff edge like a bunch of silly sheep. At least, this episode allowed us to see the start and end of a “boom and burst cycle” live, in one actual lifetime. But did we retain our lessons well?

Technology is the extension of our intentions.

Kimberly King – Social entrepreneur and whole-systems change agent.

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So You Would Like to Create a Community… Here are 21 tips to This


Community – The Word

Overview: The word “community” is derived from the Old French communité which is derived from the Latin communitas (cum, “with/together” + munus, “gift”), a broad term for fellowship or organized society. A Community is a group of interacting people, living in some proximity (i.e., in space, time, or relationship). Community usually refers to a social unit larger than a household that shares common values and has social cohesion…  

In human communities, intentbeliefresourcespreferencesneedsrisks, and a number of other conditions may be present and common, affecting the identity of the participants and their degree of cohesiveness.

Source: Wikipedia
 

Strangely enough, building a community has become today’s big online challenge.  But we tend to forget that We, human beings, are nothing but social animals that flock together and use our unique intelligence to rule over the foodchain and stay ontop of Earth’s global eco-system. This has been thus since the beginning of times and is inscribed in our genes, in our DNA.

The use of technology has changed our social behaviour and rules guiding the ways to interact in the real world. We find ourselves serving technology instead of having technology helping us to enhance our social interaction in the real world. We are only helping technology to get more awesome everyday, while we are turning out to be unrelated individuals on the streets. Strangely, we are getting closer virtually but moving further apart in real life. Continue reading