Should Mark Zuckerberg be fired?


Mark Zuckerberg, founder and CEO Facebook, Alain Berttrand, Modus Operandi, Mauritius, Social Media

Mark Zuckerberg, founder and CEO (Photo credit: Wikipedia)

For how much it weighs, my answer is NO!

The way some murky capitalist system treats successful self-made men and women, especially in the innovative tech sector, is really indecent. Brilliant founder brains like Twitter‘s Dorsey, Vimeo‘s Lodwick, Google‘s Larry Page have gone down that lane. Even Charismatic Steve Jobs learned it the hardest way and more… during the past months, Facebook founder’s legitimacy has been and is still being questioned too.

Now what?

Does that mean that Entrepreneurs cannot be leaders? Or is it because, and for reasons attached to outrageous financial greed, thinkers must make place for coin counters? Continue reading

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Fighting Facebook Racism – Another Mauritian Witch-hunt Story

Fighting Facebook Racism – Another Mauritian Witch-hunt Story


The Big Season Cleanup has started on the Mauritian Social Networks

Havoc in the  Mauritius “SocialMediaverse”?

Racism, Sex and Trolls are seriously being dealt with on the Mauritian Facebook Network these days. Pages and accounts are being forced to spontaneously close down and the surge in repressing ill-doers by local police, is being welcomed.

But this was bound to happen within a constantly growing network. As the +300k users local platform matures, more illegal (by local standards) curiosities are being uncovered, pointed out and denounced. Individuals are feeling the urge to clean up the mess caused by excessive freedom abuse by some very few wayward apprentices. Continue reading

Some truth about Blogs and Blogging in 2012

Some truth about Blogs and Blogging in 2012


Blogs and Blogging – more than 500,000,000 Spaces of Freedom

A true success story

This trendy mode of expression first appeared in the 1990’s. It was about some geeks sharing their interests and thoughts with their fellow geeks on the cybersphere.

Initially designed as a web journal where personal stories, thoughts and events were logged into, the Blog is the contraction, a portemanteau of weB Log. It then created a buzz about creating content, which in turn, developped into a lucrative business. Remember Huffington Post which started as a blog to become today’s topmost content aggregator, weighing more than $ 500M. But it is still a hard way to make sustainable revenue at personal level. Continue reading

Facebook like any Civilized Society won’t Tolerate Racism…

Facebook like any Civilized Society won’t Tolerate Racism…


And so will all other respected and respectable Social Media and Networks

There has recently been that racist scandal quaking the Mauritian Facebook Networks. It  links a 20 yr-old girl to some highly racist commentaries towards a fasting community. And like for those who saw the content expressed in dirty Mauritian Creole, there was my first reaction :

She should be arrested, as per the country’s legal standing on libeling, defamation and propagating racism and hatred messages, without regards if that was done online or not. It should go the same way, too, for the persons responsible, the owner/ creator of the Facebook Group or Page, who allowed such commentaries to be issued from their source.

Continue reading

Social Media Marketing is…


Social Media Marketing is not about you…

Remember…

Social Media users seldom post about Products and Brands. On Social Platforms, they would rather talk about their interests, their lives, their likes/ dislikes and about their friends.

So if you want to earn their committed engagement, be their friend, their like and part their life.

Alain BERTRAND on Social Media Marketing

e-Reputation Monitoring and Management! How does this work?

e-Reputation Monitoring and Management! How does this work?


e-Reputation is a real issue for modern Brands

Reputation, at all levels, makes the persona, makes the Brand, determines success or failure.

Better to hold a spell from afar than dispel it in light of day.

Kimberly King

If in the real World, things go like this, they just do so in the virtual World. Reputation on the Web and in Social Networks is just as essential. Online reputation is called e-Reputation and forms part of what Social Media Strategists have to nurture and manage during a campaign and beyond.

A good e-reputation is source of trust and peace of mind. It conveys confidence and a sense of pride. Such qualities, in return, bring in referrals and positive engagement either in terms of business/ market share or in terms of aura or personal charisma. And this is good for the ROI. Continue reading

In the Aftermath of the Harte Tragedy…


In the Aftermath of the Harte Tragedy…

Can Social Media Help the Mauritian Tourism Sector Today?

Or to be more precise… 

Can Social Media salvage the Mauritian Hospitality’s defaced reputation after the Harte Tragedy?  Can Social Media mend the shattered competitive edge and reputation of the local tourism sector?

Continue reading