How do Social Marketing Experts feel about Facebook’s Graph Search?


What is being said about Facebook’s Graph Search?

Scooped from jonloomer.com

Big indeed! – Photo credit: cdn.ndtv.com

 

We scouted the Web trying to find out what was being said about the newly announced Graph Search, by Facebook, 15 January last.

Thanks to Jon Loomer‘s devotion to digital marketing, we found on his page, all the answers we were looking for, from the best voices and authorities in the field. Read hereafter: Continue reading

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e-Reputation Monitoring and Management! How does this work?

e-Reputation Monitoring and Management! How does this work?


e-Reputation is a real issue for modern Brands

Reputation, at all levels, makes the persona, makes the Brand, determines success or failure.

Better to hold a spell from afar than dispel it in light of day.

Kimberly King

If in the real World, things go like this, they just do so in the virtual World. Reputation on the Web and in Social Networks is just as essential. Online reputation is called e-Reputation and forms part of what Social Media Strategists have to nurture and manage during a campaign and beyond.

A good e-reputation is source of trust and peace of mind. It conveys confidence and a sense of pride. Such qualities, in return, bring in referrals and positive engagement either in terms of business/ market share or in terms of aura or personal charisma. And this is good for the ROI. Continue reading

So You Would Like to Create a Community… Here are 21 tips to This


Community – The Word

Overview: The word “community” is derived from the Old French communité which is derived from the Latin communitas (cum, “with/together” + munus, “gift”), a broad term for fellowship or organized society. A Community is a group of interacting people, living in some proximity (i.e., in space, time, or relationship). Community usually refers to a social unit larger than a household that shares common values and has social cohesion…  

In human communities, intentbeliefresourcespreferencesneedsrisks, and a number of other conditions may be present and common, affecting the identity of the participants and their degree of cohesiveness.

Source: Wikipedia
 

Strangely enough, building a community has become today’s big online challenge.  But we tend to forget that We, human beings, are nothing but social animals that flock together and use our unique intelligence to rule over the foodchain and stay ontop of Earth’s global eco-system. This has been thus since the beginning of times and is inscribed in our genes, in our DNA.

The use of technology has changed our social behaviour and rules guiding the ways to interact in the real world. We find ourselves serving technology instead of having technology helping us to enhance our social interaction in the real world. We are only helping technology to get more awesome everyday, while we are turning out to be unrelated individuals on the streets. Strangely, we are getting closer virtually but moving further apart in real life. Continue reading

Social Media: A New Stage of Evolution ?


Understanding the impact of Social Media.

 
Social Media is the 3rd Millennium’s technological revolution

 Social Media is The biggest shift since the Industrial Revolution.

Erik Qualman, Socialnomics


 While everything seem to be positively changing around us, some of our benchmark values are falling apart. Those beacons we used to rely on, as reference, are losing their relevance and becoming antinomic to modern lifestyle and dynamic marketing.

With broadband access cruising to globally reach 95% by 2015, the whole wide world can access a gigantic amount of information never experienced before, in less time than ever.

What is happening and how are Social Media changing our society and modes of communication ? Continue reading

A quote of mine…


The fear to fail is no good counsel.

Alain Bertrand about pessimism.

Managing a +21K members Mauritian Facebook wall ! (pt 1)


WANTED : 15,000 Youngsters to Save OUR Future!PREAMBLE

Managing a +21K members Mauritian Facebook wall, is just an awesome experience.

I won’t hide my pride of being associated to Jameel Peerally’s WANTED : 15,000 Youngsters to Save OUR Future! (called hereafter WANTED) commendable, timely, populist Facebook initiative. But I guess it is about time I shed some light on what the Facebook Administrator’s/ Moderator’s job is about. Continue reading