Twitter for Causes – Tweeting with a purpose

Twitter for Causes – Tweeting with a purpose


Taming the Blue Bird and the Whale! How to use Twitter for a cause, pros and limitations?

TWITTER WHO?

By the time we are discussing this right now, twitter.com will have already welcomed its 525 millionth user globally. In Mauritius, we still do not have stats, but some companies like Modus Operandi are working to have a sharp map of social media platforms and networks locally.

Twitter has become an inseparable part of any campaign’s Social Media strategy. Why? Simply because it responds to the immediacy and urgency factor that propels today’s information. Twitter is a 24/7 live, real time chatter box, where global information from all sectors is swapped and exchanged within seconds all over the planet or through a given community. It is the ideal medium for Marching Orders. Twitter is the 3rd Millennium’s equivalent of the Radio on the Internet. Continue reading

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The place of Social Media in a Sustainable future


The Source of The Interrogation

I was once asked to situate the position of Social Media in a sustainable world. What place would it take? What impact? How relevant? What was the toll of having more than 2 billion people connected in a smaller-made wired world?

It took me hours, days to figure that out, even though I had thought, initially, that the answers were as obvious as eyes on a face! Continue reading