Understanding the impact of Social Media.
Social Media is the 3rd Millennium’s technological revolution
Social Media is The biggest shift since the Industrial Revolution.
Erik Qualman, Socialnomics
While everything seem to be positively changing around us, some of our benchmark values are falling apart. Those beacons we used to rely on, as reference, are losing their relevance and becoming antinomic to modern lifestyle and dynamic marketing.
With broadband access cruising to globally reach 95% by 2015, the whole wide world can access a gigantic amount of information never experienced before, in less time than ever.
What is happening and how are Social Media changing our society and modes of communication ? Continue reading