Exploring Graph Search


I explored Graph Search Live

Graph Search just rolled out today on my Facebook Accounts. I explored and was quite happy with the experience. Definitely a new one, within in a nice graphic environment and with intuitive auto-deducting engine that offers possibilities to filter and point.

Here are some screenshots to give you an idea.

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Modus Operandi Announces First Social Media Private Talks Session


What we learned from Social Media Management and Marketing in 2012, will just be good for the bin, at least for most of it. 2013 marks the start of a new era in Social Media as a Marketing discipline. We will need to learn how to anticipate and how to plan Online Marketing Campaigns with significant headroom.

Alain Bertrand – Social Media Strategist

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Session ONE – Learning about Social Media Shifts in 2013 – Feb. 2013

WHAT ARE THEY ABOUT?

Social Media Private Talks are Speaking Sessions where only 22 privileged CEOs, Marketing and Communication executives will be invited to take knowledge of the latest development and trends in the world of Social Media. We will be talking about ways to deal with them and how to apply the fundamentals thereof, in our local Mauritian context. Continue reading

Accumulating Fans on Facebook Is Useless…


Unless You Have Got What They Are Specifically Looking For

Article scooped from adage.com, by Yuchun LEE, Vice President, 
IBM Enterprise Marketing Management Group.

Size never matters, Quality does… Always! It’s better to have 100 advocates only, than have 100,000 fans or friends. This has been my credo ever since I started Social Media.

Alain Bertrand

Continue reading

Should Mark Zuckerberg be fired?


Mark Zuckerberg, founder and CEO Facebook, Alain Berttrand, Modus Operandi, Mauritius, Social Media

Mark Zuckerberg, founder and CEO (Photo credit: Wikipedia)

For how much it weighs, my answer is NO!

The way some murky capitalist system treats successful self-made men and women, especially in the innovative tech sector, is really indecent. Brilliant founder brains like Twitter‘s Dorsey, Vimeo‘s Lodwick, Google‘s Larry Page have gone down that lane. Even Charismatic Steve Jobs learned it the hardest way and more… during the past months, Facebook founder’s legitimacy has been and is still being questioned too.

Now what?

Does that mean that Entrepreneurs cannot be leaders? Or is it because, and for reasons attached to outrageous financial greed, thinkers must make place for coin counters? Continue reading

Some truth about Blogs and Blogging in 2012

Some truth about Blogs and Blogging in 2012


Blogs and Blogging – more than 500,000,000 Spaces of Freedom

A true success story

This trendy mode of expression first appeared in the 1990’s. It was about some geeks sharing their interests and thoughts with their fellow geeks on the cybersphere.

Initially designed as a web journal where personal stories, thoughts and events were logged into, the Blog is the contraction, a portemanteau of weB Log. It then created a buzz about creating content, which in turn, developped into a lucrative business. Remember Huffington Post which started as a blog to become today’s topmost content aggregator, weighing more than $ 500M. But it is still a hard way to make sustainable revenue at personal level. Continue reading

Facebook like any Civilized Society won’t Tolerate Racism…

Facebook like any Civilized Society won’t Tolerate Racism…


And so will all other respected and respectable Social Media and Networks

There has recently been that racist scandal quaking the Mauritian Facebook Networks. It  links a 20 yr-old girl to some highly racist commentaries towards a fasting community. And like for those who saw the content expressed in dirty Mauritian Creole, there was my first reaction :

She should be arrested, as per the country’s legal standing on libeling, defamation and propagating racism and hatred messages, without regards if that was done online or not. It should go the same way, too, for the persons responsible, the owner/ creator of the Facebook Group or Page, who allowed such commentaries to be issued from their source.

Continue reading

e-Reputation Monitoring and Management! How does this work?

e-Reputation Monitoring and Management! How does this work?


e-Reputation is a real issue for modern Brands

Reputation, at all levels, makes the persona, makes the Brand, determines success or failure.

Better to hold a spell from afar than dispel it in light of day.

Kimberly King

If in the real World, things go like this, they just do so in the virtual World. Reputation on the Web and in Social Networks is just as essential. Online reputation is called e-Reputation and forms part of what Social Media Strategists have to nurture and manage during a campaign and beyond.

A good e-reputation is source of trust and peace of mind. It conveys confidence and a sense of pride. Such qualities, in return, bring in referrals and positive engagement either in terms of business/ market share or in terms of aura or personal charisma. And this is good for the ROI. Continue reading