Accumulating Fans on Facebook Is Useless…


Unless You Have Got What They Are Specifically Looking For

Article scooped from adage.com, by Yuchun LEE, Vice President, 
IBM Enterprise Marketing Management Group.

Size never matters, Quality does… Always! It’s better to have 100 advocates only, than have 100,000 fans or friends. This has been my credo ever since I started Social Media.

Alain Bertrand

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