#PrayForParis – HALTE AUX AMALGAMES…


Il n’y a rien de plus effrayant que de se retrouver, sur ses réseaux sociaux, au milieu d’une horde hurlante qui trouve que plus de 120 personnes tuées en moins de deux heures ne méritent pas que l’on s’y attarde un peu, sous prétexte qu’ailleurs existent aussi des gens qui meurent !

Suite aux attentats de Paris du 13 novembre 2015, certains commentaires de mauriciens (peu tout de même) sur Facebook et Twitter, m’ont donné froid dans le dos. Cela ressemblait à une sorte de légitimation d’un des attentats les plus meurtriers sur le sol européen. Même si en nombre ils n’étaient que très peu, ces commentaires me donnaient l’indication que même à Maurice, la radicalisation islamiste commençait subtilement à porter ses fruits et que les messages de Daech commençait à trouver certains Fans sur notre sol… Et ça, c’est dangereux ! Même si les libertés, ici, sont relativement très respectées!

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About e-reputation and Crisis Management


Social Media Crisis Management
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Some truth about Blogs and Blogging in 2012

Some truth about Blogs and Blogging in 2012


Blogs and Blogging – more than 500,000,000 Spaces of Freedom

A true success story

This trendy mode of expression first appeared in the 1990’s. It was about some geeks sharing their interests and thoughts with their fellow geeks on the cybersphere.

Initially designed as a web journal where personal stories, thoughts and events were logged into, the Blog is the contraction, a portemanteau of weB Log. It then created a buzz about creating content, which in turn, developped into a lucrative business. Remember Huffington Post which started as a blog to become today’s topmost content aggregator, weighing more than $ 500M. But it is still a hard way to make sustainable revenue at personal level. Continue reading

e-Reputation Monitoring and Management! How does this work?

e-Reputation Monitoring and Management! How does this work?


e-Reputation is a real issue for modern Brands

Reputation, at all levels, makes the persona, makes the Brand, determines success or failure.

Better to hold a spell from afar than dispel it in light of day.

Kimberly King

If in the real World, things go like this, they just do so in the virtual World. Reputation on the Web and in Social Networks is just as essential. Online reputation is called e-Reputation and forms part of what Social Media Strategists have to nurture and manage during a campaign and beyond.

A good e-reputation is source of trust and peace of mind. It conveys confidence and a sense of pride. Such qualities, in return, bring in referrals and positive engagement either in terms of business/ market share or in terms of aura or personal charisma. And this is good for the ROI. Continue reading

Twitter for Causes – Tweeting with a purpose

Twitter for Causes – Tweeting with a purpose


Taming the Blue Bird and the Whale! How to use Twitter for a cause, pros and limitations?

TWITTER WHO?

By the time we are discussing this right now, twitter.com will have already welcomed its 525 millionth user globally. In Mauritius, we still do not have stats, but some companies like Modus Operandi are working to have a sharp map of social media platforms and networks locally.

Twitter has become an inseparable part of any campaign’s Social Media strategy. Why? Simply because it responds to the immediacy and urgency factor that propels today’s information. Twitter is a 24/7 live, real time chatter box, where global information from all sectors is swapped and exchanged within seconds all over the planet or through a given community. It is the ideal medium for Marching Orders. Twitter is the 3rd Millennium’s equivalent of the Radio on the Internet. Continue reading

Community Management? Kezako?

Community Management? Kezako?


WHAT IS COMMUNITY MANAGEMENT?

Community Management is the surely the biggest buzz of this century. It is a newly designed job station within web-related businesses, that came along with the powering up of Social Media and Networks.

Describing Community Management would imply writing at least a thousand pages about the art and techniques of driving a group of people, within one or more networks, towards a common objective, respective of common interests. To make it simpler, Community Management is about governing, policing and motivating groups. In the broader picture, it would usually be about legislating and enforcing. But today, with the sharp shift in the way people interact and build relationships behind their screens and keyboards, a new ‘isotope’ of this function has spawned. Continue reading

The place of Social Media in a Sustainable future


The Source of The Interrogation

I was once asked to situate the position of Social Media in a sustainable world. What place would it take? What impact? How relevant? What was the toll of having more than 2 billion people connected in a smaller-made wired world?

It took me hours, days to figure that out, even though I had thought, initially, that the answers were as obvious as eyes on a face! Continue reading