Taming the Blue Bird and the Whale! How to use Twitter for a cause, pros and limitations?
By the time we are discussing this right now, twitter.com will have already welcomed its 525 millionth user globally. In Mauritius, we still do not have stats, but some companies like Modus Operandi are working to have a sharp map of social media platforms and networks locally.
Twitter has become an inseparable part of any campaign’s Social Media strategy. Why? Simply because it responds to the immediacy and urgency factor that propels today’s information. Twitter is a 24/7 live, real time chatter box, where global information from all sectors is swapped and exchanged within seconds all over the planet or through a given community. It is the ideal medium for Marching Orders. Twitter is the 3rd Millennium’s equivalent of the Radio on the Internet. Continue reading