LONDON 2012 – What a Start !

LONDON 2012 – What a Start !


LONDON 2012 – Far beyond simple and naive competition… for sure!

From what I saw and felt… That does it. The 30th Olympiad of the modern era proved, to me at least, that We, the world,  are in transition time, gearing from a fully ego-centric material era to a more unifying global project. Yes… I remember someone telling me… Now the message is clear…

I watched the London 2012  £27M Opening Ceremony live from Mauritius. Damn the Financial Comptroller! That was real value.
Four hours of intense emotion and heart throbbing experience. From the 950 Drums mimicking the sounds of the Industrial Revolution, to McCartney‘s Hey Jude, through the innovative Social Media related fresque, Mr Bean’s humorously adding to the Chariots of Fire and the discovery of Sir Tim Bernes Lee, the very inventor of the World Wide Web, the very best of Great Britain was on show. Continue reading

e-Reputation Monitoring and Management! How does this work?

e-Reputation Monitoring and Management! How does this work?


e-Reputation is a real issue for modern Brands

Reputation, at all levels, makes the persona, makes the Brand, determines success or failure.

Better to hold a spell from afar than dispel it in light of day.

Kimberly King

If in the real World, things go like this, they just do so in the virtual World. Reputation on the Web and in Social Networks is just as essential. Online reputation is called e-Reputation and forms part of what Social Media Strategists have to nurture and manage during a campaign and beyond.

A good e-reputation is source of trust and peace of mind. It conveys confidence and a sense of pride. Such qualities, in return, bring in referrals and positive engagement either in terms of business/ market share or in terms of aura or personal charisma. And this is good for the ROI. Continue reading