What we learned from Social Media Management and Marketing in 2012, will just be good for the bin, at least for most of it. 2013 marks the start of a new era in Social Media as a Marketing discipline. We will need to learn how to anticipate and how to plan Online Marketing Campaigns with significant headroom.
Alain Bertrand – Social Media Strategist
Session ONE – Learning about Social Media Shifts in 2013 – Feb. 2013
WHAT ARE THEY ABOUT?
Social Media Private Talks are Speaking Sessions where only 22 privileged CEOs, Marketing and Communication executives will be invited to take knowledge of the latest development and trends in the world of Social Media. We will be talking about ways to deal with them and how to apply the fundamentals thereof, in our local Mauritian context. Continue reading
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e-Reputation is a real issue for modern Brands
Reputation, at all levels, makes the persona, makes the Brand, determines success or failure.
Better to hold a spell from afar than dispel it in light of day.
If in the real World, things go like this, they just do so in the virtual World. Reputation on the Web and in Social Networks is just as essential. Online reputation is called e-Reputation and forms part of what Social Media Strategists have to nurture and manage during a campaign and beyond.
A good e-reputation is source of trust and peace of mind. It conveys confidence and a sense of pride. Such qualities, in return, bring in referrals and positive engagement either in terms of business/ market share or in terms of aura or personal charisma. And this is good for the ROI. Continue reading
The Source of The Interrogation
I was once asked to situate the position of Social Media in a sustainable world. What place would it take? What impact? How relevant? What was the toll of having more than 2 billion people connected in a smaller-made wired world?
It took me hours, days to figure that out, even though I had thought, initially, that the answers were as obvious as eyes on a face! Continue reading
Understanding the impact of Social Media.
Social Media is the 3rd Millennium’s technological revolution
Social Media is The biggest shift since the Industrial Revolution.
Erik Qualman, Socialnomics
While everything seem to be positively changing around us, some of our benchmark values are falling apart. Those beacons we used to rely on, as reference, are losing their relevance and becoming antinomic to modern lifestyle and dynamic marketing.
With broadband access cruising to globally reach 95% by 2015, the whole wide world can access a gigantic amount of information never experienced before, in less time than ever.
What is happening and how are Social Media changing our society and modes of communication ? Continue reading
The Big Splash into the GLOBAL DIALOGUES
This has been 2 weeks since I got onboard the Mauritian team working towards the UN Conference Rio+20 initiative. What a rich, fruitful fortnight this has been! As a professional and an individual it has been very much inspiring.
For me, that was the perfect timing to meet with world class individuals and professionals, to start working on communication concepts that would boost the Mauritius Ile Durable (MID) Concept amidst the Global effort to change attitudes towards the environmental problems plaguing our planet.
I would suggest you join the move too. (by Clicking on the links provided at the end of the article). It is your world, your planet and your future after all ! Continue reading