Who is Alain BERTRAND ?

Alain BERTRAND, Social Media Strategist from Mauritius100%-Mauritian pioneer in Social Media Management, I am a relentless entrepreneur, founder in 2016 of Aetherion, a startup dealing with the monetization of corporate Internet Spaces. Want to know more about Aetherion? Click here. 

I specialize in the setting up of social media communication and marketing strategies, my main focus being the perfect choice for the perfect campaign.

I have been into Social Media Consultancy for the last 10 years and have been experimenting several ways of using Social Media and Networks to propose relevant solutions to the local Market and consumers.

With Modus Operandi since 2011, I have been regular publishing Social Media Related articles.

Alain BERTRAND, Modus Operandi, Social Media Services, Mauritius


I am like a swiss-knife, very versatile. At the same time, Social Media Strategist, Radio DJ, Translator/ Writer, a Tech Lover, an Avant-guardist Project Builder and an Open-minded, loving Father of three…

I started to work, as a Club DJ in 1983. From thereon, I never stopped climbing ladders in the field of mass communication, leaving the Club DJ status to become a major local radio DJ, then to be Director and Owner of Mauritius’ first Internal Radio management company. I also worked for local Advertising companies as graphic designer and copywriter.

In 2005, I proudly cofounded Publishing House Bartholdi ltd and Multimedia management company Finmark Intl Ltd. The latter under my directorship, became in 2006, the first local company to ever propose FIFA WORLD CUP for Mobile, under licence.

Then Came the Political Awakening

Through 2010, I started to reflect on ways to respond to a long going chain of ill-doings and scandals by the people mandated by the Mauritian nation as a whole, to run the country’s everyday affairs and to protect the most vulnerable of our society. Institutionalized corruption,  incompetence and bad governance, all linked to religious and communal nepotism, have been distorting the Mauritians‘ people view of normal life. This has lead to greater egoistic approaches to social problems which in turn left the poorer part of the population deprived of the most basic attention.
I then started to voice out through Facebook pages but realized that it would be a lonely Don Quixote-like battle. I needed to find a natural born leader to intensify the fight. This moment came in 2011.

Late August 2011, a simple call from controversial Mauritian social activist and photographer Jameel Peerally got a new movement going via Facebook. The WANTED 15000 youngsters to save our future initiative was born and with it, the hope to make things move and advance. I joined the movement, on the basis of my 15-yr old friendship with Jameel Peerally, with the will to help out with my experience of Social Media Strategy and Management. From thereon, my will to fight all sorts of injustice in Mauritius did nothing but grow exponentially and proportionally as I discovered more and more of my fellow contrymen’s hardship.

As from March 2014, I founded l’Union Populaire, a local political party that aims at becoming the next federalist force in the forthcoming decades.

I am proud today to expose my intimate political conscience.